Airbus Innovation Journey
Augmented Reality Virtual Tour Application
In 2017 I began working with Airbus through my company, Export To Reality, to produce an AR application that offered virtual tours around their stands in airshows around the world.
Together we successfully created a unique application for Android and iOS devices which helped visitors learn more about Airbus products and services through this new experience.
I personally designed and produced all aspects of the project, while working closely in-between Airbus and my own small team to deliver the vision and keep the project on track.
The app allowed an Airshow visitor to use their smartphone or tablet camera to project a "Hologuide" on top of the view through the camera. Using unique markers and pre-configured data, the Hologuides were able to deliver short speeches about the Airbus products and services on display.
Not only that, but because the voices were pre-recorded, we were able to translate the app into multiple languages.
I created two custom characters, "Airbus Employees Of The Future" to act as guides for the AR Tour.
I used Adobe Fuse character creator to create the base character, then rebuilt the clothes and props for them. Above you can see some of the references taken that influenced the design of the characters.
Once complete, the characters were exported in to unity and rendered using a custom hologram style shader. I also hooked up the face mouth shapes to lipsync software, which allowed them to talk and gesture in sync with the voice files we had recorded.
Next I created a set of unique markers that would be identified by the AR software. They each had to be visually unique and very easy for the camera to detect. The initial designs were more circular, however we found more angular shapes to detect better so the designs were changed.
Finally I created a UI / UX design and set it up in unity for multiple device sizes. I used the Airbus brand guides as a basis for this design, but added a slight futuristic style to it (with approval!).
I also ensured the app could be localised by setting up the text to be dynamically changed via code for different languages.
The application was very well received and offered a novel experience for visitors of the shows. We are continuing to improve and develop the application, and hope to see it in more shows in the future.
Above are some of the images taken directly using the app at various Airshows around the world.