The Eller College of Management at the University of Arizona was looking to "jazz up" their summer marketing minor brochure to encourage people from a variety of majors outside of the business college to pursue marketing as a minor. 

 

The overall concept was based on that people just want all the important information, because as soon as they put it down somewhere without immediate action to engage... game over. That is the reason why I chose to go with a bare bones "Who?, What?, When?, Where?, Why?" layout. It answers all of the target's questions in an organization and straight-forward fashion.

 

The concept was originally done in a color format, but was changed to black & white to meet budgetary needs. The first image shows the middle inner fold, the back, and the front of the brochure (from left to right). The second image shows the fully opened inner view.