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About

About

A mobile app to stop you from looking at your mobile phone.
Published:
I Off You. 
A mobile app to stop you from looking
at your mobile phone. 
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Smartphones make our lives easier.
But it can also complicate your relationship
if you’re hooked on it.
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Idea.
Surprise your significant other for Valentine's Day
with a priceless gift:  quality time at its best, with I Off You.
Take a look at
the Case Study.
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The App.
Available for iPhones and Androids in Spain.
 
How does it work?
- 1 - 
Select your significant other from your phonebook,
and decide how long your romantic moment will last.
- 2 - 
This gift is basically a remote control you're giving
to block your smartphone for that period of time.
- 3 - 
 If you can't control your addiction,the most offensive robot
in the history of TV will scream up to 45 humiliating alerts.
 
Campaign: Introducing I Off You
Campaign: Ghost revisited.
Campaign: Footsy time.
Download the app by tapping your app market button, 
and participate in a Twitter promo to win a romantic dinner.
The sweetest thing.
We sent a QR code created with chocolate
to a few media to earn publicity.
Outdoor.
During Valentine’s day, we advertised I Off You
in one of the busiest squares in Madrid.
Artwork.
Every single screen and button of the App was illustrated
to enhance our friendly approach to a real problem.
Awards & Honorable Mentions:
Silver - Mobile campaigns @ El Sol '13
Bronze - Low-cost integrated campaigns @ El Sol '13
Silver - Mobile campaigns @ Inspirational '13
Bronze - Integrated campaigns @Inspirational '13 
In book - Best Idea @ CdeC '14. Spanish Creative Club
Contagious News and Trends - Q2/13 Issue 35
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