Was asked to come up with a launch campaign for the TV show KONA that will be aired on Africa Magic. The main idea was to create a buzz around the show.
THE BIG IDEA: Double Meaning
We took advantage of the current political situation in the country (Kenya) and created ads that will not only get guys wondering if the loser of the general election is coming out to openly opose the court ruling or not.
We there took statements of what the main charaters in the show would be said and used it as headlines to prompt one to think. On the reading the body copy one would then be taken through the synopsis of the show.
Teaser Ads
Launch Ads
Promo Ads
