WEBSITE: WWW.ANNEFRANK.ORG.UK

 

Anne Frank Trust UK's mission is to draw on the power of Anne Frank’s diary to challenge prejudice and hatred, embracing positive attitudes, responsibility and respect for others. The website needed to clearly portray how Anne Frank’s life, within the context of the Holocaust, relates to the work that the Trust is doing today thereby increasing awareness and greater engagement with the charity.

 

We completely revamped the Anne Frank Trust’s website. Improved user experience, simple design and richer, more engaging content underpinned with the new clear positioning line ‘Challenge prejudice, reduce hatred’ have transformed the experience. Within 3 weeks of the launch  the Anne Frank Trust UK website visits increased by 6% and page views by 23%.