Agenzia: Saatchi & Saatchi
Direttore Creativo: Riccardo Catagnano
Copywriter: Francesca Ranieri
Yaris Hybrid - Motivatore 30"
YARIS HYBRID
MOTIVATIONAL SPEECH 30”
An ex-addict is giving a motivational speech in a support group.
His voice is moving, powerful and inspiring.
SFX: Epic background music.
Man: Addiction… yeah... you start with 1 litre… it's not much but enough.
“I quit whenever I want…” but then, you want more.
You fill up but you don’t go far… so you need some more…
living with the fear of running out.
But you can do it.
So come on, stand up and go to your car DEALER!
SFX: Institutional music.
SPK: Reduce your addiction to fuel with YARIS HYBRID:up to 32 km/L
and it costs as much as a diesel car.
and it costs as much as a diesel car.
Yaris Trend - Scuse 30"
YARIS TREND
EXCUSES 30''
At the end of a night out, a guy takes his date back home.
Woman: Lovely night… why don’t you come my place?
Man: No, look... I’d rather stay in the car.
Woman: Oh, c’mon, I’ve got some new scented candles…
Man: Thanks… but… I do prefer to stay in the car.
Woman: What if I sprinkle with chocol…
Man: I said nooo…
Woman: Enough. What has this car I haven’t?
Man: Well… Chromed mirrors, alloy wheels, LED headlights… enough? No, ‘cause there are two-colored interiors too.
SPK: Now the most desired in town is YARIS TREND.
