URWERK //
SPACE-TIME  // by I-REEL


Specialized in the design of new ways to display time, Urwerk has always drawn their inspiration from sci-fi. The UR-100 is a new watch, introducing two major new features.
The first feature is a round display, and spherical glass. This major shifting from complex square shaped watches to a more rounded case is a real revolution for the brand. So we wanted to highlight this evolution by a change of dimensions between two universes.
Second feature is a measure of distances. During their path around the dial, the hands indicate on the left side of the watch the distance covered by someone located on the equator, and on the right side the distance covered around the sun.

Both features are illustrated in this movie. 

From the first sketches to the final delivery, the production of this movie took 2 months.




CONCEPT & SYNOPSIS //
SQUARE // PORTAL // SPHERE

From square to circle ;
The first universe is square and sharp. Even the planets are square, buildings and spaceships are based on cubic shapes. The second universe is soft and round. When the ship passes through the portal it mutates from a cube into a sphere.
Measuring time and distances :
In the first universe, time is the reference, all markings, and signs are connected to the notion of time. On the other hand, the second universe is more linked to the distances. We can see the round planet revolving around its sun. Also, the city in which the spaceship lands is located on the equator of the planet.

We created 4 short sequences to accompany the launch of the watch through a phase of reveal on social networks.

- The first sequence is a presentation of the huge square city, launching a cubic spaceship, with a secret cargo.
- In the second movie the spaceship breaks through a portal and mutates from a cube into a sphere
- In the third sequence the spherical spaceship approaches the round planet, and descends to the city on the equator.
- The last movie reveals the content of the spaceship : the brand new UR-100 watch, all the parts assemble to create this incredibly sophisticated watch.






MOVIE //
CHAPTER ONE //
SQUARE : MEASURING TIME





MOVIE //
CHAPTER TWO //
PORTAL : CHANGING DIMENSION





MOVIE //
CHAPTER THREE //
SPHERE : TOWARDS THE EQUATOR





MOVIE //
CHAPTER FOUR //
UR 100







STILL FRAMES //
CHAPTER ONE //
SQUARE : MEASURING TIME





STILL FRAMES //
CHAPTER TWO //
PORTAL : CHANGING DIMENSION









STILL FRAMES //
CHAPTER THREE //
SPHERE : TOWARDS THE EQUATOR



STILL  FRAMES //
CHAPTER FOUR //
UR 100







BEHIND THE SCENE //
CONCEPT & MOODBOARDS





BEHIND THE SCENE //
DESIGN






BEHIND THE SCENE //
SHIP MODELING






BEHIND THE SCENE //
SQUARE CITY MODELING






BEHIND THE SCENE //
SPHERE CITY MODELING





BEHIND THE SCENE //
PORTAL MODELING







BEHIND THE SCENE //
PREVIEW RENDER






BEHIND THE SCENE //
COMPOSITING

Client: URWERK

Executive Creative Director : I-REEL // vimeo
Project Management : Joanna Brunet
Producer : Henri Hayon

Director & Art Director : Alain Laurans & Simon Ravet
Creative Director : Alain Laurans

Lead 3D Artist : Bruno Jean
3D Animator : Henri Hayon
Senior 3D Artists // Lighting // Texturing : Gilles Simoné
3D Artists // Lighting // Texturing :  Sébastien Mondan, Rami Ibrahim
Senior 3D Artist // Modeling : Kadeg Boucher,
3D Artists // Modeling : Cyril Muller, Sebastien Mondan
3D Artists // VFX : Antoine Firla, Cyril Muller
Layout : Simon Ravet

Lead Compositor : Simon Ravet
Compositors : Elisa Pretta, Gilles Simoné

Editing & Color Grading : Simon Ravet
Assitant Editor : Romane Vigne

Music : Circonflex
Sound Design : Romane Vigne

URWERK - SPACE-TIME
383
5.1k
11
Published: