A brand refresh for Sofitel LEGEND, a unique collection of Sofitel flagships
where heritage & modernity comes together in perfect harmony.
La Maison W, imagined an elegant visual identity with portraits conveying the tailor-made services for each of its guests. Framed by a classically-inspired golden border and a custom-made typeface spiced up with contemporary typographic layouts.

An invitation to go behind the scenes of these luxurious establishments
and "enter the legend."