Playa y Fiesta
Art Direction & UI/UX Design
Playa y Fiesta is a tour operator specialised in travels on the Spanish coasts. The website delivers relaxed familial stays as well as clubbing-style vacations. This total re-branding project required a fresh and relaxed look. Regarding the logo, summery colors have been picked up with contemporary fonts, both harmonised in a “Miró” style.
How to get the user inspired on the homepage and lead its journey was one of the main UX objectives. As well, the filter system on the result page was an interesting and complex content to develop, both on desktop and mobile. Finally the product page showcasing hotels and businesses needed to be clear, valorisating, and user-friendly.
