汉水硒谷(限量版)
HanShuiXiGu(Limited Edition)
这是一款来自中国陕西的矿泉水,名为“汉水硒谷”。品牌方在2017年更新了新一代产品形象,其后在2018年,小范围的推出一套限量版产品来为品牌的建设添砖加瓦。
这款限量版产品依旧延续了其视觉亮点,将水源地所在的秦岭作为灵感来源,将大熊猫、朱鹮、金丝猴、羚牛这四种珍稀动物采用手绘的方式运用在包装上,而对于这四种动物的绘制方式,并非是直接将其形态原模原样的刻画出来,而是将这些动物本身的形态与当地的自然风貌进行了巧妙地结合,让画面远看可以看出是哪一种动物,近距离观看又可以看到很多环境细节。
但是在产品的造型上,我们放弃了使用常规塑料瓶,而是改用为可食用的水滴状储水容器(也就是在2017年被广泛宣传的Ooho)。商业市场中要大规模的更换掉传统的塑料瓶产品,或许需要一定的时间,而这样一组限量版产品,更重要的是同时提醒着企业方和消费者们,对于环境保护的重视。
This mineral water product, named Hanshui Xigu, is from Shaanxi Province, China. The brand owner updated package design for a new generation of the product in 2017 and then in 2018, launched a limited edition of it to strengthen brand building.
The limited edition sticks to the visual highlights of product design, which are inspired by Qinling Mountains, the place of water source. The drawings of four rare animals inhabiting the Mountains - panda, crested ibis, golden monkey and antelope - are presented on the label. Furthermore, the drawings are not an accurate depiction of the animals, but the combination of an animal outline and local landscape. In this way, consumers not only identify the animal at the first sight, but also find the details of the landscape by looking carefully.    
As for packaging, we give up using conventional plastic bottles, and resort to Ooho, the edible water blob widely promoted in 2017. Although it still needs some time to replace traditional plastic bottles on a large scale, the limited edition of this product can remind enterprises and consumers of the importance of environmental protection.

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