Photo Credit: GQ Taiwan
2020 GQ of the Year | Logo & Trophy Design
For 2020, GQ Taiwan exceeded the previous annual “Man of the Year ( MOTY )” award by announcing the world’s first “GQ of the Year ( GOTY ),” which eliminates all personal and gender criteria to select unique leading individuals, groups, brands, and incidents from our island of freedom, redefining the legacy of GQ’s major annual event.
"Change Taiwan with lifestyle"
In 2020, the covid-19 pandemic puts every country in the dark, testing the existence of global companies at this moment, but at the same time, it also allows some little persons, which continuously dedicated their lives to the issue of environment and society, to become the new social leader of this generations to start leading the capital market towards a “quality” society.
GOTY: GQ of the Year
The new design concept of “GQ of the Year” is based on the four letters G, O, T, and Y. The silhouettes of the letters convey the ceremonial imagery of “the light of opportunity seeping through the cracks.”
The moment the baton lands in your hands is the moment to start racing at full speed. The sprint ends when the energy is drained and the baton is handed over to the next person. This is a dedication to all those leading the way in the dark.
The transparent glass trophies are sandblasted to create a matte surface that allows light to pass through while emitting the black tone underneath, symbolling the recipients’ luminosity amid the gloominess of 2020 and their ability to guide us out of the darkness and into the light.
As for the trophy, this year’s design is inspired by the idea of the relay race.
Collaborating with the seasoned craftsmanship of Spring Pool Glass, the black and transparent glass particles are slowly crafted into cylinder shapes using methods including glassblowing and hand-pulling. Then, sections are divided according to their common difference to produce 18 individual GOTY trophies.
Collaborating with the seasoned craftsmanship of Spring Pool Glass, the black and transparent glass particles are slowly crafted into cylinder shapes using methods including glassblowing and hand-pulling. Then, sections are divided according to their common difference to produce 18 individual GOTY trophies.
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Client: GQ Taiwan
Project Design: PiliWu-Design
Production: W Glass Project
Product Design: Ming-Wei Xiao
Visual Design: Pin-Xian Lu
Photographer: Shou-ya Sung
Photo Credit: GQ Taiwan
Project Design: PiliWu-Design
Production: W Glass Project
Product Design: Ming-Wei Xiao
Visual Design: Pin-Xian Lu
Photographer: Shou-ya Sung
Photo Credit: GQ Taiwan
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