Dr. Squatch is a California based soap company that specializes in all natural, eco-friendly men's grooming products. 

They are really legit and their product smells amazing. I sampled some of my husband's and I am definitely going to buy more.

Currently, I'm using their company as inspiration for a graphic design project on developing a brand identity. I have chosen to re-brand this company with more of a modern, artisan feeling that conveys the core values in a simpler logo that can be scaled to both large and small formats.

I would like to share my progress/process. Currently, I am narrowing it down to 1 logotype and 1 icon for a resulting combined logo. 

Thoughts??

squatch logo2
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squatch logo2

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