For this project I had to make up any company I wanted, design their logo and make packaging for whatever product they sold. I chose to make a gum company called "Neo". 

Below is the process of logos I went through to get to the current one. My thought process was inspired by 5 gum in both the packaging and the overall theme of standing out compared to other gums on the shelf. Neo itself is a very futuristic and high energy name, so I wanted to make a logo that reflected the dynamic name.