Jeff Kamikow Livingston "Arm Yourself with Knowledge about Mobile Ad Fraud and Mobile App Install Fraud"

Estimates put the damage caused by mobile ad fraud near $50 billion by 2025, making it a problem that requires our undivided attention. Mobile app installation fraud is equally troubling, with an estimated 5 to 7 percent of installs from non-premium ad networks potentially fraudulent. The conundrum for marketers is, where do we start? There are so many types of fraud, it’s hard to know where to look first. The risk is there for all mobile marketers, so it’s important to know what you’re up against and stay vigilant.