MTS is one of the largest Russian telecom companies that hosts an annual shareholders meeting. This year, the event took place at Lotte Plaza in Moscow with an audience of around 150 and an additional 5000 viewers that followed the event online.
The core visual concept for the event is “be more”, and is based on the company’s large-scale achievements over the last year. This idea helped emphasize key aspects of the event, which were oriented towards financial metrics and other “figures” demonstrating growth. Together with the team at BBDO Branding we developed animated visuals used for presenting the speakers and developed a website that hosted the live online video broadcast. The recurrent visual theme uniting the various elements of the event was combining kinetic typography and 3D objects that organically combined style and large amounts of presented information.
In addition, suggestions were made regarding stage design that would respond to the concept of big gains. Various screen formats and their composition were developed in order to immediately present the company’s victories in different areas and having varying significance.