3 Hotel Loyalty Branding Concepts

Three branding concepts for a global frequent hotel guest loyalty program for the Regent, Radisson, Country Inns & Suites, Park Plaza and Park Inn hotels. 



Concept 1: 

modus:
>  vivendi, personal lifestyle, way of life
>  operandi, personal way of working
>  your modus, your manner
 
creative approach:
>  emphasize the person in personal and show how program members are engaged
    with the program, feel a part of the program.
>  modus is a manner for living and operating, so this concept embraces that active
    nature and personal interaction.
>  energetic, witty, intimate, contemporary
>  creates dialogue and focuses on human connection
>  tone: conversational, inviting, genuine







Brand Identity
GRAPHIS LOGO international gold award, published in volume 7



Brand Identity





Website




Ads, Posters & Branded Items





Billboards




Tiered Membership Cards




Direct Mail




Welcome Kit







Concept 2: 


creative approach:
>  create a brand identity that goes beyond  a typical logo mark
>  inject strong "welcoming/hospitable" tone into design
>  mindful of global sensibility
>  elevate value of program and enrich perception with sophistication
>  set a comprehensive visual direction, tightly interweaving the new name and
    brand mark with the creative campaign






Brand Identity







Welcome Kit








Tiered Membership Cards







Ads, Posters & Collateral








Concept 3:



stay rewards:
>  benefit of being a guest
>  invitation to experience our hotels


creative concept:
>  emphasize experience of when you stay with our hotels
>  demonstrate how your rewards add up when staying with us
>  contemporary, stylish
>  tone: fun, warm, relevant, natural
  




Brand identity



Tiered Membership Cards



Direct Mail









Ads & Posters







Welcome Kit
3 Hotel Loyalty Branding Concepts
94
6242
5
Published:

3 Hotel Loyalty Branding Concepts

94
6242
5
Published:

Creative Fields