VSTAR is a leading apparel brand in Kerala.
When me & my friend Tasneem started working on the thought sharing presentation for VSTAR brand, many ideas popped up and we came up with a design strategy :
- Define and integrate a central persona to build a brand identity
- Emphasis on aesthetics to increase mass appeal
- Design should center around the product and brand
- Thinking copies

The brand focus more on comfort apparels.
I chose vivid images for three catogaries : Women's apparels, Men's Apparels and Kids' Apparels
VSTAR BRAND PERSONALITY : Carry your comfort zone along with you
#dress to express
#be my costar
#free like you