2M Number One

In 2019, 2M needed to remind its consumers how much they loved the brand, and strengthen its position as the Number One beer brand in the Mozambican market.

We enlisted the help of Mr. Bow, the biggest music industry star in the country, and gave a twist to his most famous song, giving it a brand link. We also invited some of most famous friends that have been with the brand through the years.

This was the first production filmed in ONE TAKE in Mozambique.

This campaign also lived in OOH and digital. We reminded everyone that 2M is the only brand they love.