MENSWEAR : AUTUMN 19 : NEW DIRECTION FOR ALLEN SOLLY JEANS
TARGET CONSUMER : 18 -30 YEARS
THE IDEA IS TO RESONATE WITH A YOUNGER CONSUMER SEGMENT AND HAVE A MORE VERSATILE OFFERING.
NEW BRANDING DIRECTION INVOLVES A VERY MODERN AESTHETIC AND CLEANER SILHOUETTES.
ONE WORLD MESSAGING ON GRAPHIC TEES : TO KEEP IN SYNC WITH THE MILLENNIAL CONSUMER WHO IS AWARE, PROACTIVE AND ECCENTRIC.
