— TOUCH THE FUTURE —

vivo NEX3  commecial project


FEATURE


"space"&"future" is the theme of this project.
so we try to explane that in 5 independent scenes ,stands for new functions of NEX3.

Story Board



The story begins at dawn --- a very suttle time point-where "yesterday" ends and "tomorrow" starts. ​​​​​​​

Chapter01 - INTRO
Intro space



What 5G tech will brings us ,what changes it will brings to the city?
That reminds us of "connection"and"bridges". so the idea of contradictory space poped up.

Chapter02 - 5G
Contradictory space


Ai is borned in the ocean of human`s knowlege .so we let this chapter happens in library.

Chapter03 - AI
Library


NEX3 has a very special screen -- no frames.
and the screen itself is very similar to a mirror.so We make the flat mirror cylinder to indicate the feature of the new screen.

Chapter04 - SCREEN
Exhibition hall


Stairs to tomorrow, Future in your hand.
we recalled the concept of "Future"and "5G".

Chapter05 - END&BEGIN
STYLE FRAMES


CREDITS

Client
vivo
Agency
视丘道
Production
UoU Studio
Creative Director
Mr.tomorrow
Art Director
Pengcece
Creative Group
Pengcece Mr.tomorrow yerr 嘿轩
Story board 
Mr.tomorrow
Designers
Pengcece  Mr.tomorrow  MK  Loryan  Five
Animators
Mr.tomorrow  Loryan  MK
Rigger
MCL
Char Look & Dev
胡丁仁
Charactor Animator
刘正伟
Render & Comosition
Mr.tomorrow Loryan MK
Installation Support
yerr

T H A N K S 
F O R 
W A T C H I N G
vivo NEX3 | Touch The Future
90
800
6
Published: