— TOUCH THE FUTURE —
vivo NEX3 commecial project
FEATURE
"space"&"future" is the theme of this project.
so we try to explane that in 5 independent scenes ,stands for new functions of NEX3.
Story Board
The story begins at dawn --- a very suttle time point-where "yesterday" ends and "tomorrow" starts.
Chapter01 - INTRO
Intro space
What 5G tech will brings us ,what changes it will brings to the city?
That reminds us of "connection"and"bridges". so the idea of contradictory space poped up.
Chapter02 - 5G
Contradictory space
Ai is borned in the ocean of human`s knowlege .so we let this chapter happens in library.
Chapter03 - AI
Library
NEX3 has a very special screen -- no frames.
and the screen itself is very similar to a mirror.so We make the flat mirror cylinder to indicate the feature of the new screen.
Chapter04 - SCREEN
Exhibition hall
Stairs to tomorrow, Future in your hand.
we recalled the concept of "Future"and "5G".
Chapter05 - END&BEGIN
STYLE FRAMES
CREDITS
Client
vivo
Agency
Agency
视丘道
Production
Production
UoU Studio
Creative Director
Creative Director
Mr.tomorrow
Art Director
Art Director
Pengcece
Creative Group
Creative Group
Pengcece Mr.tomorrow yerr 嘿轩
Story board
Story board
Mr.tomorrow
Designers
Designers
Pengcece Mr.tomorrow MK Loryan Five
Animators
Animators
Mr.tomorrow Loryan MK
Rigger
Rigger
MCL
Char Look & Dev
Char Look & Dev
胡丁仁
Charactor Animator
Charactor Animator
刘正伟
Render & Comosition
Render & Comosition
Mr.tomorrow Loryan MK
Installation Support
Installation Support
yerr
T H A N K S
F O R
W A T C H I N G
