樂腹奇亞籽泡泡茶包裝
樂腹奇亞籽泡泡茶包裝
樂腹 Le Foöd Co. 是一群追求食在健康的夥伴,希望不單吃得健康,更要吃得美味,讓肚子開心。此次我們合作的奇亞籽泡泡茶,主打藉由天然營養的奇亞籽奶茶來取代珍珠奶茶,不但美味有飽足感,更不必擔心熱量過高。
盒蓋的結構上採用特殊的扣榫設計,在開合的瞬間產生聲響,帶來驚喜與療癒感。因此在結構與紙張的選擇上做了多次的測試,才找到具有良好支撐度與耐用的紙材。
在包裝視覺呈現上希望讓小資女們在辦公桌上增添一份優雅品味,我們將東方美人茶的意象擬人化,透過復古髮型呈現三〇年代風華的老上海風格,色彩選用明亮的橘粉色與藍灰色對比,現代且別緻地呈現東方女性的個性與風采。
在系列延伸上,藉由不同茶種的元素與色彩來表現不同風格的女性,盒側流動的色塊就像茶與奶的融合蔓延在杯裏、口中,透過燙金加工來呈現飄散在杯中的珍貴奇亞籽。悠閒的午後也享受一杯視覺跟味覺都美美的奇亞籽奶茶吧!
Bubble tea is one of the most famous drinks in Taiwan because of it’s chewy texture and silky milk tea. Chia Bubble Tea is a new product made more healthy by adding chia seeds inside. Young ladies are the target audience of the product. By illustrating different female profiles according to the types of tea leaves (oriental tea, matcha, chai tea), a feminine brand image is created. Dots of golden foil randomly sprinkle over the box packaging represents chia seeds floating in the tea. We hope the designed visual is not only beautiful and relaxing but also unique from other milk tea products.  
Credit:
Client: 樂腹食業
Project Director: Chi-yao Tang
Design Manager: Hsiang Chia Wu 
Art Director: Burusu Huang 
Designer: Yi Wang、Ariana
Print: 易加印刷 Sam Hsiao 
Photography: Chi-yao Tang
樂腹奇亞籽泡泡茶包裝
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樂腹奇亞籽泡泡茶包裝

樂腹 Le Foöd Co. 是一群追求食在健康的夥伴,希望不單吃得健康,更要吃得美味,讓肚子開心。此次我們合作的奇亞籽泡泡茶,主打藉由天然營養的奇亞籽奶茶來取代珍珠奶茶,不但美味有飽足感,更不必擔心熱量過高。 盒蓋的結構上採用特殊的扣榫設計,在開合的瞬間產生聲響,帶來驚喜與療癒感。因此在 Read More
807
6,709
39
Published:

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