Brand Strategy / Brand Identity / Logo Design / Collateral
Zetina Construction Solutions is a builder based in Fort Worth. They came to me wanting to rebrand their company with a logo and brand assets that reflected a fresh / modern identity system for a construction company that could easily stand out from the competition in DFW. I worked with them to create a brand
A came up with a logo that represents a well structured / architectural shape, with a Z forming in the middle. It's also the same shape as a hex nut often used in construction. Zetina already used a warm green, but it was too standard. I used this bright / cool green to make it stand out from the other less remarkable logos seen through out the industry. I gave Zetina several types of logos to be used on letterhead, envelopes, social media, and their website.
Business card I did for Zetina Construction Solutions. I wanted to create something eye catching that really stood out amongst the sea of boring builder logos out there. I went with this electric green to play off the green they were currently using and added elements of structure with geometric patterns and shapes. The card was printed with silver foil to give it a metallic effect
