Shuffle right in!
Shuffle is an activity space located in Chennai, Tamilnadu, India. Though the first space is a racquet sport centre, the subsequent ones could be any sport and the logo needed to be flexible to adapt the same.
The chosen logo. ​​​​​​​
ActivF. Adding a depth element to letter F to make it look like a person in motion/ taking a leap.

 Other logo options proposed below...
Brand assets 

The stationery, signages and all the elements were designed with the roundedness of the F in mind. The icons for the signages are also custom created for the same.
Wayfinding system with custom icons and floor signages.
Stairwell graphics.
A quirky texted wall graphic for the entryway.
Images from the space showcasing the floor signages.
Promotional posters designed for the coaching classes.
Shuffle This way!


Shuffle This way!

Branding, environmental graphics and signages designed for a fun sport centre in Chennai