STETSON Cologne for Men
featuring Matthew McConaughey
The objective for Stetson was to revitalize the classic American "cowboy" cologne, while staying true to the brand's heritage. Our concept was to create a modern and iconic brand image, which needed to be authentic and relevant. For this, we chose the perfect contemporary cowboy: Texas native, Matthew McConaughey.
Agency: SelectNY
Photographer: Jean-Baptiste Mondino
Director: Alejandro Gonzales Iñárritu
Client: COTY, USA
Photographer: Jean-Baptiste Mondino
Director: Alejandro Gonzales Iñárritu
Client: COTY, USA