Background: "Yaposha" is unique chain of japanese restaurants: its menu includes lots of non-japanese dishes.
COPY: "Herring in a Furcoat"*  is in japanese restaurant!

*Herring Salad is called in Russian cuisine "Herring in a Furcoat". Serve this salad in a glass bowl to show off the colorful layers.
COPY: Vareniks* are in japanese restaurants!

*traditional ukranian dish
COPY: Ukranian borsch is in japanese restaurants!

**Japan guys on pictures were taken from references of japanese artist Sharaku.

Saatchi Moscow
Creative director: Stuart Robinson
Art-director: Yackov Kazhdan
Copywriter: Tanya Moseeva
Designer: Nina Potseluyko
Account team: Lena Kchitschenko, Lena Srzentic