Logo design, sub-branding and identity design for WebArchitecten, a web design studio and online advertising agency based in Netherlands. Project done in collaboration with WebArchitecten.
Inspiration: Waterfall by M. C. Escher
Symbol construction: A and W letters obtained from cubes, combined into an abstract impossible symbol / mark
Setting up the colors
And the final logo with both symbol and word mark
For the sub-branding we have designed the logos based on the main symbol for their SEO, Branding, 3D and Web Design departments and projects.
The stationery design package contained the basic items: letterhead, business cards, envelope. From the logo we have developed a pattern that we used mostly on the backside of the materials, but also in small details on the front of them.

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WebArchitecten™ Identity Design