An identity to define their next 30 years
For the last three decades, CHP have been working behind the scenes to bring many of the world’s most famous landmarks and noted buildings to life. The brand, however, simply didn't reflect the level of experience, know-how or breadth of a business operating on both sides of the Atlantic.
A strategic foundation
We began by reviewing the landscape to understand how CHP’s competitors position themselves; often corporate and void of the emotion attached to the estates they helped bring together.
We began by reviewing the landscape to understand how CHP’s competitors position themselves; often corporate and void of the emotion attached to the estates they helped bring together.
Trusted at a glance
CHP needs to be trusted and distinct at first sight. And, with most of their acquisition coming via digital channels we had to consider the breadth of application online in particular.
CHP needs to be trusted and distinct at first sight. And, with most of their acquisition coming via digital channels we had to consider the breadth of application online in particular.
We created a clean, sharp and contemporary identity aligned with their vision for the future and representative of their attention to detail throughout the process.
Allowing each project to stand tall
Featuring some of the world’s most recognised buildings, the site needed to allow the brand’s hero projects to do the talking, complemented with a seamless user experience.
Ongoing content was a key consideration. The team needed the tools to illustrate new case studies and write blogs regularly, to drive acquisition and act as a valuable conversion tool for inbound leads.
