The Guideline for
product identity of SKTelecom - HomeIOT 

Many products were manufactured without design guidelines,
As a result, the product branding policy was very complicated.
Therefore, it is necessary to establish a product design strategy, and provide guidelines for color, materials,
So that it can be built and executed.


The smart door bell
Through this design 
By applying simple, craftsmanship and finishes,
Beyond the design of the obvious doorbell
Luxurious lifestyle design with totally different feeling Presented.


Applications 
Connect hub device / IP camera for home security


and
Multi Adaptor for efficient Power Management



In all products
To develop a differentiated identity in design
Eliminate complex elements, emphasize features it gave a sense of unity.



Creative directing : Jimmy Sungho Park / Kitae Kim
Project managing : Jongheon Park
Product design : Kitae Kim / Yubin Choi / Sungmoo Choi
Client : SKTelecom


We started in 2015 with two designers: Jimmy Sungho Park and Kitae Kim.
Park has experienced global projects as a designer at Samsung Open Tide and Cheil Worldwide,
For an effective combination of user experience and product design, we have established a partnership 
with Kim, an industrial designer from LG Electronics.

Therefore, We were able to design a variety of lifestyle products from our thoughts on the user experience,
We are continuing our projects with various partners through unique style and differentiated design results.
Please feel free to contact us about Brand, Product design collaboration.




Product Identity of Home IOT products
422
5,181
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Published:

Product Identity of Home IOT products

The Guideline for Product Identity of SKTelecom / Home IOT 
422
5,181
30
Published:

Creative Fields