Product Identity of Home IOT products
Industrial Design

The Guideline for
product identity of SKTelecom - HomeIOT 
Many products were manufactured without design guidelines,
As a result, the product branding policy was very complicated.
Therefore, it is necessary to establish a product design strategy, and provide guidelines for color, materials,
So that it can be built and executed.

The smart door bell through this design 
By applying simple, craftsmanship and finishes,
Beyond the design of the obvious doorbell
Luxurious lifestyle design with totally different feeling Presented.

Connect hub device / IP camera for home security

Multi Adaptor for efficient Power Management

In all products
To develop a differentiated identity in design
Eliminate complex elements, emphasize features it gave a sense of unity.

Creative directing : Jimmy Sungho Park / Keetae Kim
Project managing : Jongheon Park
Product design : Keetae Kim / Yubin Choi / Sungmoo Choi
Client : SKTelecom

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Product Identity of Home IOT products
Multiple Owners
Jimmy Sungho Park

Project Made For

Product Identity of Home IOT products

The Guideline for Product Identity of SKTelecom / Home IOT