We live in an era where social media is an integral part of our lives. It not only lets us connect with people from across the globe but also has been a bonus for businesses from almost every industry. Social media is one of the best ways to promote your business and gain brand recognition. It gives you the opportunity to reach and engage with your target audience like never before. 

Today, the number of active social media users is increasing day by day with Facebook and Twitter being the industry leaders. And Instagram is not far behind. As of June 2018, Instagram has over 1 billion active users and is expected to grow swiftly in the future. 

Instagram is not just about sharing pictures and videos. It has become a goldmine for businesses worldwide. From selling products and services to being the hub for social media influencers, Instagram is one of the best places to showcase your brand. 

But, just by opening an Instagram account for your business is not enough. You need to make sure you keep your audience engaged. It's vital to share captivating content that conveys your message effectively. So, the big question here is - 

How do you create an effective content strategy for Instagram? 

Seems like a daunting task, doesn't it? You require the time to strategise, design, schedule, and optimise your content, which can be challenging. If you want to make a memorable impression on Instagram, you have to keep certain factors in mind to plan your posts and stories.

Fortunately, you can use a plethora of methods to simplify the process and save you a lot of time. Today, we will discuss a few steps that will help you design a successful Instagram content plan for your business. We have created a list that every top SMO Agency In India and abroad are employing these strategies.

Instagram is all about visuals, i.e. pictures and videos. The first thing you need to consider is the theme that defines your brand. From choosing the colour to the type of images you want to post, outline a theme which showcases your business in the best way. 

The next step is to establish a clear vision for your Instagram posts keeping your target audience in mind. Whether you are offering services or selling products, your posts should grab the attention of your audience. Craft a memorable story with your posts that inspire them and has the WOW factor. 

It is always recommended that you plan your posts 3 weeks before the date you want the post to be published. Make sure you design a cohesive content plan that enhances user engagement and increases followers. This way you can analyse your posts well before and make the changes if required. You can create content that attracts more followers.

It's not necessary to post every second of the day. The important thing here is to post quality content consistently and keep your followers engaged. You can follow a posting schedule which will help build brand credibility and trust. You don't want your audience to wait for your great content. When you schedule your posts, you make sure you share phenomenal content and your followers involved.

Creating great content takes a lot of effort and time. But knowing when to post it to reach the right audience is crucial. Gain insight into your audience. Today, you have several analytical tools that can help you understand your audience's footprints. You can even experiment by posting during different times in the day to find the time that suits you best. It also helps you create posts tailored to your audience. 

Stay Ahead Of The Latest Social Media Trends 

Social media is ever-changing and so are the trends. While creating your posts, you need to keep the latest trends in mind to capture the attention of a global audience. From posting on major events to holidays, always make sure you have a post and use the right, trending hashtags. 

An Instagram content plan can be a little overwhelming. But if you follow these steps, you can easily create a successful Instagram content strategy. If you require expert help, you can always hire an SMO Agency In India or any company across the globe to help design the best plan for your business.