Cannes Young Lions Shortlist 2019
Case Topic:
There is too much content out there. Consumers are spoilt for choice. A recent study by a leading OTT player showed that people are spending more time trying to find something to watch than actually consuming content.
ContentFly has invested a lot in developing original content. Now the challenge is in getting maximum people to watch it. Design a print campaign to guide consumers on what to watch and thereby prefer ContentFly to other OTT channels.
The idea was picked among the top 10 entries from across India.
