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    People already use Jelly Belly beans to create various different crazy combinations when eating them. Taking advantage of this existing behaviou… Read More
    People already use Jelly Belly beans to create various different crazy combinations when eating them. Taking advantage of this existing behaviour, we'd create a conversation around it that gives Jelly Belly fans a voice to express their creativity and encourages even more of it. Read Less
    Published:
Jelly Belly
Crazy Combinations
Insight:
People already use Jelly Belly beans to create various different crazy combinations when eating them.
 
So?
Taking advantage of this existing behaviour, we'd create a conversation around it that gives Jelly Belly fans a voice to express their creativity and encourages even more of it.
“Great fun”
- Victoria Reeves, Jelly Belly
“I’d like to take another look... and see how we can incorporate them”
- Victoria Reeves, Jelly Belly
“Lovely”
- Victoria Reeves, Jelly Belly