Life Saver Campaign: Life Savers
Life Saver is a non-profit organization aimed to raise awareness for voluntary organ and blood donation.
Unlike most non-profit organizations that require people to donate money, Life Saver only hopes that you can register as an organ donor. Signing up online takes very short time and most people wouldn't die right away. The sacrifices each individual made for supporting organ donation could be very small, but on a large scale, lots and lots of lives will be saved.
This campaign is focused on the contrast between the "smallness" of signing up, and the "greatness" of saving lives.
This campaign brings up and highlights the smallest ordinary items that "saved our lives" in one way or another, implying that it is incredibly easy to save lives and all you have to do is to just sign up.
If you are a US citizen, you can sign up as an organ donor at https://www.organdonor.gov/.
