Copa David is a campaing carried out by Topper during the summer of 2013 in Argentina.
Topper is a renowned sport's clothing brand in the region. www.topper.com
The campaign united a star football player (David Trezeguet) and a star tennis player (David Nalbandian) to be the representatives of the Copa David tournament. Whilst each athlete stated their sport was better, the Copa David was a tournament of a new sport named "footballtennis".
The tournament invited people to participate in matches held along trendy beaches during the summer.
It was a huge success that engaged numeros participants and excellent revenues for the brand.
I was in charge of developing the brading materials and look & feel for all the venues, as well as Topper stores in the Malls. The campaing reached print, radio and online spread.