Thirty-Day Logo Challenge - Day 1
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This Project is apart of the 30 Day Logo Challenge hosted by Logocore, where designers are given a daily objective to create an identity for a fictional brand.
Client Briefing:
"Hello, Ethan!
I’m the owner of Alison Cosmetics and I’m looking to commission a new logo design for my online beauty store. It's hosted on viaGlamour (check it out!) and their print team needs the logo to print on my cosmetics, engravings, use on storefront, and emails. My previous logo was just a boring font and was barely readable when used as a profile picture on our company’s social media accounts. I was hoping you could make our products more memorable with an eye-catching logo design!
We mostly sell skincare products and cosmetics that include lipsticks, eyeshadows, blushes, and eyeliners. All of the products are vegan, and we’re well known for our limited edition subscription box where we sell several of our best-selling cosmetics in a curated package.
The store mostly uses soft colors, ranging from pinks to purples, so I’d prefer to stick to similar tones in order for the store’s visuals to feel consistent. I’m not interested in any cursive typefaces - I just don’t think it would be legible on our website.
In addition, your design will most likely be printed on the bottom of our cosmetics. The printing area would be around 2cm by 2cm on a black surface, and it would be amazing to get a logo design that can fit into this tight space.
I’m excited to see what you come up with!
Alison Lee
Cosmetics and Beauty"
I decided to focus on a skincare line and emphasize upon their brand being an ethical choice and animal friendly.
