How To Get $1,000 In Free Linkedin Advertising Per Month For Your Sales Team
It's no secret every social media platform wants to keep you on their website for as long as possible. It's intentionally designed to be addictive. User-generated content is the gas that keeps the fire going. But now 400 hours of video are being uploaded to the internet every minute. Humans can't keep up! This leads many people to ask "How do they curate all that content if humans aren't sifting through it?"
Social Media Mindset Key
What social platforms do to automate curating content to keep us on their website is make algorithm models based on user engagement likelihoods. This is done using the scientific method with a small time frame to measure engagement. If it's popular with the sample set, it gets automatically boosted to entice users to stay on site longer. When you know to get engagement in that first critical time period, you get massive additional reach for free.
Post Bumping Origin
I first heard about "bumping a post" when it was getting flagged in Facebook groups a few years ago. What they'd do was post their content in a group, then comment and like their post, undo it and repeat. Just one person repeatedly doing it for a few minutes was all it took. This tricked Facebook into showing their content while bypassing posts that had genuinely better content engagement metrics. User Engagement started to tank, Facebook looked into why, and there we were.
Enter Linkedin Groups
I tried applying this on Linkedin because getting organic engagement for free is of interest and it's fun to experiment. So off I went and created trackable URLs to monitor different Linkedin group traffic sources and was floored with results.
For the efforts of bumping content i posted in highly targeted groups, we got more traffic in less than 30 minutes of effort than when spending $500 on their ad platform. By a multiple of our highest spend campaign. As a bonus, our content was at the top of curated Linkedin Groups daily, weekly and monthly emails from the network.
We used to be able to bump our own posts but it was eventually patched up. It can still be exploited by starting comment threads in groups with other people for the first few minutes after posting. Be sure to delete fluff comments about 20 minutes after the post is published to keep under the radar.
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This next method will teach you how to make you be seen as an authority on Linkedin:
Next Growth Hack: Linkedin Post Engagement Pods