The logo is inspired by handwritten calligraphy because First is a 'people first' company. The fact that it's a unique, taylored script (and not a commercial font) transmits personality and distinction. The cursive strokes are reminiscent of scholar books and represent the values of endurance and learning. 
The strongly geometric and symmetrical finish with diagonals at exact 45 degrees, empashizes the care for detail.

The 'F' and 'T' endings were enlarged backwards besides three other lines that were added, they all contribute to remind of the wind. This gives the logo additional freshness and portraits a company that leads the way. A company that it's not afraid of the unknown but still, remains strong and solid.