PIZZERIA LA ROTONDA | BRAND IMAGE, PACKAGING DESIGN
Priority Design saw to the creation of La Rotonda's new brand image and the design of its corporate elements, such as menus, brochures, business cards and coasters.
We developed a linear and clean-cut image to convey genuineness and refinement.
We used two hues - taupe and dark red. The illustrations we employed, rich in details, have a well-defined linework but a soft impact thanks to the low contrast between the taupe and cream-colored background. These natural colors and designs emphasize La Rotonda's careful use of homely ingredients.
This effect is strengthened by the use of a fabric cover for the menu, whose wine-red inner lining gives it a sophisticated touch.
What we did:
Concept/Graphic Design: Priority Design
