To launch the new ‘Team Mode’ footwear pack, Iris Worldwide created a film series highlighting the confidence that the adidas' football audience feel in their creativity. As part of this campaign, I worked with Iris to design a series of products for the film series.
The first of these products being the ‘SuperFast Flakes’ cereal box, seen in the opening shot. The overwhelming splash of colour combined with the bold thick line work was key to making an impact on the start of the film setting the products above the duller, more desaturated supermarket.
‘Coco Moon Rocks was created as a secondary cereal box designed as a supplementary background prop. The core idea behind these products being to replicate the same vibrance and energy of modern day kid’s cereals. So it seemed right that I took a more opposing colour palette with this design to contrast with the previous.
Additionally I was required to design a milk bottle for an addition scene that later went unused. Similar themes were required here, bold branding, eye-catching colour to stand aloud in scene.