Project: The New Orleans Tourism Marketing Corporation (NOTMC) partnered with 360i to go beyond the beads and transform the way travelers viewed the city. We went beyond the beads of Bourbon Street to show people another side of New Orleans. We invited them to explore NOLA through the eyes of a local and with the heart of a discoverer.
Keep exploring at followyournola.com
Role: Art Director. I oversaw and designed all print campaign executions, website experience, TV spot, Case study & special holiday content.
Client: New Orleans Tourism Marketing Corporation.
Agency: 360i, dentsu America.
*American Advertising Awards - Integrated Marketing Campaign - Gold & Best in Show (local level)
WEBSITE DESIGN AND EXPERIENCE.
Designed by me and developed at 360i.
Designed the 3D compass that inspired the entire campaign, and would later become the heart of the website’s UX.
PRINTAD & REDESIGN OF THE OFFICIAL TOURISM GUIDE.
Follow Your Joy – 2013 Holiday card
Behind the scenes
Good moments in NOLA!