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Avgoulakia / Αυγουλάκια
The challenge
When you want to taste a classic product in an unexpected way, you need unexpected packaging… That’s what we had to create for Avgoulakia (egg packaging), through a creative concept that could convey the uniqueness of the brand in a modern and playful way.
Our work
The chicken or the egg dilemma is commonly stated as “which came first: the chicken or the egg?”
- well, in our packages… the chickens definitely steal the show! Enchanted by the power of stories, we created a visual narrative… about chickens with interesting and unusual qualities: there is Captain Mahe for free-range eggs, Madame Coco for bio eggs and Miss Nelly for barn-laid eggs. That’s how we added a human touch to the packaging, which was enriched with vivid, bright pops of color that brought a bit more of a modern twist to the packages!
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3b95f285541065.5d7f6635aab6f.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/c9031785541065.5d7f6635abaf6.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4bc5c485541065.5d7f6635ab18e.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4f086f85541065.5d7f6635a9419.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/644e5985541065.5d7f6635a9d97.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/33c2d085541065.5d7f6635ac030.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d5034e85541065.5d7f6635a8d96.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4610e285541065.5d7f6635aa497.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/87169b85541065.5d7f6635ac9f9.jpg)
![egg Food chicken deli Packaging ILLUSTRATION Fun Character game fresh](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f7c76585541065.5d7f6635ad115.jpg)