BT's hot air balloon at the 1000 days to go launch in Trafalgar Square. During the Games we also designed a metallic gold version - both balloons appeared at many venues.
BT properties on the Marathon route were monumentally wrapped to ensure television coverage on the day.
BT Taxis were seen all over the city during the four-year lead up to the Games. We did different designs to keep things fresh.
After winning the bid in 2008 we branded a series of phoneboxes to celebrate and announce the winning.
Three generations of Phone Books were published up to and during the Games. The first two featured local prospects and former regional medallists. The third celebrated the 'Jubilympics' and a fourth 'legacy' version will feature local peoples' reactions to the 2012 events.
We designed and coded a dedicated area on btplc.com as a source of information about BT's sponsorship of the Games, and also as a portal to various independent websites.
BT staff and guests were delighted by the running track laid around BT Centre.
The Olympic imagery en-route to the staff restaurant in BT Centre.
Infographics: we designed a poster to explain BT's role in the Games, a technical infrastructure map to explain how things are brought together by BT's technology. This was widely used in presentations.
A spread from the launch booklet with an Olympic branding timeline through the ages fold-out.
We designed the BT River of Music identity, a two-day music festival sposnored by BT across four sites in London featuring international artists.
Jools Holland on stage as seen with our BT River of Music branding
One of many VIP gifts we designed. This is a silk scarf using the iconic BT Tower and Gilbert-Scott phoneboxes as design elements.
No Olympic events would be complete without the collectable pinbadges. We designed a special BT set for their VIPs.
Another VIP gift: a box set of BT Road to 2012 photographic prints in a limited edition, with our branding embossed on the box.
Commeorative issue of BT Today celebrating the legacy of the sponsorship
