Creating a brand culture for VeloAthletics
Velo Athletics (“Velo”) provides unique and customized training solutions for the amateur and professional athletes within
group training environments. In addition to the sport-specific athlete, our teams work with general fitness athletes to create a sense of a lifestyle/culture that goes way beyond workout.
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After meeting the Velo's core values and their beliefs — crafting a visual language that would meet more than just workout reference in the market became a real challenge. Key goal was set, let's create a basic culture in form of visual appeal that could be later expanded to many needed causes.
Everything started with the word velocity, their name and creation of the logo. Soon as we come up with the concept of the logo, the branding and visual storytelling was a following natural act.
