The first 3 sketches of the poster were made using first a pencil, and then a pen for tracing. When thinking of an issue to draw about, one that came to mind straight away was the burning of the Amazon Rain forest and the neglect it was getting from the media. I designed the sketches to attract the attention of parents, as their kids could one day never have seen the Amazon because of what’s going on. Using a combination of text and images, I emphasise the impact of the fire and what it means for the future of the Amazon and kids. After I was done with the sketches, I chose my favourite to further develop it into a final version of the poster using Adobe Illustrator.

Image 1: Sketch of a Sad Earth

Image 2: Sketch of a child's thoughts

Image 3: Sketch that informs the world

Image 4: Blue Sad Earth

Image 5: Normal Sad Earth

The reason I chose the ‘Sad Earth’ sketch is that it shows a few key points that work well together. For starters, the sad earth looking down at the burning Amazon evokes sadness and pain in a parent. They see the sad look and would relate that same look to when their own kids are sad or in pain. They empathise with the earth. Secondly, the key title “Kids Today Won’t Grow Up, Knowing A Healthy Amazon’, again evokes the same sadness in a parent, however this time it clearly points to the connection that their kids will never see what a healthy amazon looked like, unless there is action. The hashtag at the bottom, #ActForTheAmazon, was a hashtag that was circling around the internet for weeks during the heavy media coverage of the fire. Furthermore, the Franklin Gothic Heavy font for the title was used as an attention grabber, due to its thickness and design.

I had a lot of fun designing and editing this poster. I especially enjoyed designing the sad earth as I believe it turned out really well to convey the point and that it would work well in a real life setting. The only change that was made during the final edits of the poster was changing the font, which gave the poster more impact.