Natural Home is a line of eco-friendly household products produced by Natural Home & Garden magazine. They are dedicated to providing products that are user-friendly, are cutting-edge designed, and most importantly, up to standards of responsible manufacturaing.
The goal in mind when redesigning this packaging was "sustainability." Because Natural Home was already a green type of product, pushing the design and functionality of the packaging itself was key. I intended for each label design to correspond and bend to the shape of its respective product, hence the graphic elements. I utilized as much packaging space as possible, whilst enabling the product to be identifiable, in order to stray away from the original "slapped-on and flimsy hanging" labes. Simple, bright, and sustainable.