Social media plays a massive role for B2B early adopters at all three stages of the sales process! Here’s an executive summary of the findings along with link to the original article.
Lead Generation Stage:
Content enables top of mind advantage
Opportunity to establish thought leadership for your business or personal brand
Great place to distribute your white papers, case studies and testimonials
Fine-tune your message based on customer engagement (like free market research!)
Social Media advertising for each stage of your buyer’s journey.
Social media chatbots that help sale-qualify leads saving your sales team’s time for higher-value activities.
During the sale
Gauging Lead Responses by reading their digital body language
Keep in touch with your customer to keep selling
Opening up new networks for free from happy customers sharing your content.
Getting customer feedback where they want to give it.
Show off how great you treat your customers publicly when things don’t go according to plan.