The advertising campaign for McDonald's, crafted by the Parisian agency FRENZY to introduce new McFlurry flavors in the French market, is centered around a unique concept: "Le Mélange". Starting form that I developed an hand-painted pattern that was later digitally reimagined. An extremely pop fusion of vibrant colors, analog splashes and abstract digital elements,featuring various shapes and textures that envelop the models. These elements perfectly capture the essence of the campaign's theme, bringing a dynamic and artistic touch to the communication and to the brand’s image.