Marca Pessoal
Personal Brand
Vida Leve Artesanato
Centro de Artes e Letras (redesenho)
Redesenho da marca do centro de Artes e Letras (CAL) da Universidade Federal de Santa Maria (UFSM). Desenvolvido em dupla na disciplina optativa de Identidade Visual Avançada.
Feita a partir da marca original desenvolvida por Joaquin da Fonseca.
No redesenho da marca do CAL foram buscados maior clareza, harmonia, legibilidade, suavidade, dinamismo e modernidade, isso tudo sem fugir do elemento clássico; outro fator importante que norteou o redesenho foi a necessidade de representar na marca o que o CAL é e representa.
Para tanto primeiramente foi retirado o retângulo que circundava a antiga marca permitindo assim arejamento e soltura ao redesenho.
As proporções do símbolo foram modificadas tornando-o mais harmônico e equilibrado. As linhas receberam uma diferenciação de espessura ao decorrer do desenho, trazendo, assim, um maior dinamismo à forma, além de suavizá-la. As mudanças nas linhas e proporção permitiram uma compactação na marca, o que anteriormente era feita pelo retângulo.
A Tipografia utilizada foi a Zapf Humnst por ser a tipografia padrão da Universidade Federal de Santa Maria, assim como também foi utilizada a diagramação padrão da UFSM.
A cor escolhida foi um tom de dourado o que remete ao clássico, à antiguidade, realeza, sabedoria, riqueza, ao belo, ou seja, tudo o que o Centro de Artes e Letras representa e é.
Redesign of the brand of the Center for Arts and Letters (CAL) of the Federal University of Santa Maria (UFSM). Developed in pairs in the optional Advanced Visual Identity course.
Made from the original brand developed by Joaquin da Fonseca.
In the redesign of the CAL brand, greater clarity, harmony, legibility, smoothness, dynamism and modernity were sought, all without departing from the classic element; another important factor that guided the redesign was the need to represent in the brand what CAL is and represents.
To do so, the rectangle that surrounded the old brand was first removed, thus allowing for airing and loosening the redesign.
The symbol's proportions were modified, making it more harmonious and balanced. The lines received a thickness differentiation during the drawing, thus bringing greater dynamism to the form, in addition to smoothing it. The changes in lines and proportion allowed for a compression in the mark, which was previously done by the rectangle.
The Typography used was the Zapf Humnst because it is the standard typography of the Federal University of Santa Maria, as well as the standard layout of the UFSM.
The color chosen was a shade of gold, which refers to the classic, antiquity, royalty, wisdom, wealth, beauty, that is, everything that the Center for Arts and Letters represents and is.
Made from the original brand developed by Joaquin da Fonseca.
In the redesign of the CAL brand, greater clarity, harmony, legibility, smoothness, dynamism and modernity were sought, all without departing from the classic element; another important factor that guided the redesign was the need to represent in the brand what CAL is and represents.
To do so, the rectangle that surrounded the old brand was first removed, thus allowing for airing and loosening the redesign.
The symbol's proportions were modified, making it more harmonious and balanced. The lines received a thickness differentiation during the drawing, thus bringing greater dynamism to the form, in addition to smoothing it. The changes in lines and proportion allowed for a compression in the mark, which was previously done by the rectangle.
The Typography used was the Zapf Humnst because it is the standard typography of the Federal University of Santa Maria, as well as the standard layout of the UFSM.
The color chosen was a shade of gold, which refers to the classic, antiquity, royalty, wisdom, wealth, beauty, that is, everything that the Center for Arts and Letters represents and is.
Marca Original
Original Brand
Redesenho - Layout Padrão
Redesign
Layout Secundário
Frank Design
Marca desenvolvida para a empresa Frank Design.
Brand developed for the Frank Design company.
