'The Persuasive Posters'

Description:

Technique used - Illustration

Process - I begun by selecting the cause I personally believe in and wanted to Entice people to join; which was global warming. I then selected an age demographic that I wanted to target for the image. The age demographic I targeted was 15-30 year olds, or young adults who would have grown up watching the movies the posters would be inspired by. Next I composed three preliminary ideas for the poster to then go on to select my favourite. The first I drew inspiration from the film 'The Titanic', the second I drew inspiration from the 'Madagascar' trilogy, and the final I wished to represent global warming as an object of time. Finally I chose one of the preliminary ideas that I believed was most effective in encompassing the AIDA framework. From there I rendered the final post at first with one colour only, and then with full colour. 

Reflection image 1:

The first image was created using an illustrative style to entice the intended audience of young adults. The use of the neutral easy to read font with an exclamation mark was done to attract the 'attention' of everyone, inviting them to wonder why time is running out. The poster grasped the audiences 'interest' through the melting globe seeping into the bottom of the hourglass, as anyone who reads it knows it is there world that is slipping away. Through the use of the hour glass and industrial buildings on the bottom of the hourglass, the poster entices the 'desire' of the audience to prevent time from running out on the world. Both the title and the hourglass effectively communicates the intended message for 'action' which is to cause the audience to fear time running out on the world. What possibly didnt work was the font of the actual typography itself, it could've been a more bolded and powerfully font to show urgency to attract the attention of the audience more effectively. 

Reflective 2:

The second image used the bold block font to specifically convey urgency to attract the 'attention' of the audience. The poster grasped the audiences 'interest' through the inclusion of the one polar bear seemingly sad while the other was place in a position similarZ to the main character Jack in the widely popular Titanic film which also takes place in the artic. This was done to convey a similarity between a renowned tragic scene in a popular movie and the horrors of the effect of global warming. Through the use of the polar bear struggling to remain on the iceburg with its counterpart, the poster entices the desire of the audience to prevent this situation from occuring to a species of the planet; through targeting their compassion. Both the title and the simply illustrated polar bears effectively communicates the intended message for action which is to cause the audience to fear the effects climate change is having on the world. What possibly didnt work was the positioning of the two polar bear figures without an explanation of context, as the audience may not recognise it to be a sattrical copy of the prolific scene of Titanic film.

Reflective 3:

The third image used the block 3D type font to specifically convey urgency to attract the 'attention' of the audience. The poster grasped the audiences 'interest' through the inclusion of the penguins of Madagascar, a group from animated movie that was popular among the intended age audience as they were children at its release. Through the use of the penguins seemingly being cornered or stranded on a melting panel of ice with time running out, the poster entices the 'desire' of the audience to prevent global warming. The audience would wish to stop this situation from occuring as they would feel compassion for characters that brough them joy in their childhood. The title, the speech bubble (from the main penguin) and the characters all work together to effectively communicate the intended message for 'action'; which is to cause the audience to fear the effects climate change is having on the world or beloved characters. What possibly didnt work was the lack of antagonist or sun melting the ice panel not giving more context to the poster. 

Reflective 4:

The fourth image used the inclusion of a bright orange colour to highlight areas and figures of importance to grasp the attention of the audience and attract their 'attention' to the title and main figures. The orange addition to the penguins feet grasped the audiences 'interest' through the highlighting the penguins of Madagascar. Through the use of the highlighted penguins seemingly being cornered or stranded on a melting panel of ice with time running out, the poster entices the 'desire' of the audience to prevent global warming. The now orange title, and coloured characters work together to effectively communicate the intended message for 'action'; which is to cause the audience to fear the effects climate change is having on the world or beloved characters. What could've been improved would be render the image on either illustrator of photoship

Reflective 5:

The fifth image used the inclusion of all colours and shades to highlight areas and figures of importance. This was done to direct the 'attention' of the audience to the title and main figures stranded on a floating piece of ice. The addition of all colours also grasps the intended audiences 'interest' as it further elaborates that a figure of characters from their childhood are suffering as a result of global warming. Through the use of the inclusion colours of the poster the penguins seemingly being cornered or stranded on a melting panel of ice with time running out, the poster entices the 'desire' of the audience to prevent global warming to stop the things the enjoy from being ruined. The now coloured poster allows all elements to work together effectively to communicate the intended message for 'action'; which is for the audience to fear the effects climate change is having on the world. What could've been improved would be render the image on either illustrator of photoship.